shop local ·Jul 01, 2017

Brew Better: Why We Love Carolina Coffee Company’s Fresh-Roasted Beans

We’re proud to offer fresh-roasted, whole bean coffee from Carolina Coffee Company, a family-owned roaster based in Wilmington, NC. Their coffee is so smooth, flavorful, and aromatic that it turned me—once a non-drinker—into a full-blown coffee lover. When my brother-in-law recommended their beans (he swears by them), I knew I had to give them a try. One sip of their Country Harvest blend—a rich, nutty mix of southern pecan, hazelnut, butterscotch toffee, and caramel crème—was all it took. Bonus: it’s lightly sprinkled with real Southern pecan pieces!

If you’re new to brewing coffee at home, don’t worry—Carolina Coffee makes it easy to enjoy café-level coffee in your own kitchen. The secret? Start with high-quality whole beans and grind them just before brewing to preserve peak flavor. Store your beans in an airtight container, away from light, heat, and moisture (hint: skip the freezer). Pay attention to grind size and water quality—filtered, not from the tap—and aim for the right coffee-to-water ratio: two tablespoons of coffee per 8-ounce cup.

For the perfect cup, brew your coffee between 195 and 205 degrees, and avoid using milk unless you’re whipping up a latte. A simple swirl of the carafe after brewing helps blend the flavor evenly. With just a few easy steps, you’ll elevate your morning ritual from average to exceptional. Come by the shop and explore our Carolina Coffee selection—your mornings (and taste buds) will thank you.