For 10 years, Chef Vivian Howard has rubbed these spice blends into everything you can imagine at my restaurant, Chef & the Farmer. They are staples in her kitchen. Familiar but different, Rub It In spice blends should be staples in your pantry too. 

• Fins & Shells Rub | Elevate any seafood dish with this southern-inspired rub. This restaurant-tested recipe will satiate traditionalists and the avant-garde. Ingredients: salt, brown sugar, smoked paprika, coriander, India celery seed, ancho chile, Turkish cumin, chipotle pepper

• Birds & Beasts Rub | Chicken, pork, beef, lamb . . . it does not matter! Whether you are grilling, roasting, or baking, let your favorite bird or beast soak in the savory and sweet flavors of this rub. Ingredients: brown sugar, salt, ancho chile, Turkish cumin, mustard, paprika, chipotle pepper, French thyme

• Red Eye Coffee Rub 3 oz. | Coffee is not just for your mug or dessert. Explore the savory applications of coffee with this delicious spice rub. Give a boost to your favorite protein's flavor profile. Ingredients: brown sugar, coffee beans, salt, Turkish cumin, smoked paprika, garlic, New Mexico chile pepper, coriander